Tuesday, August 23, 2016

St Louis blues: Sexism in the city

When the St Louis Business Journal in Missouri, US, recently profiled 25 women in business photographed holding aloft the shoes they wore, on the pretext shoes were a clear indication of their success in business, it created a massive backlash from people claiming sexism.

People don't realise how important their feet are until something goes wrong: Steve Wright in the Afternoon (BBC Radio2)

Steve Wright in the Afternoon (BBC Radio 2) The Health MOT Week with podiatrist, Matthew Fitzpatrick. Broadcast Broadcast 16th August 2016. Matthew Fitzpatrick "People don't realise how important their feet are until something goes wrong."

Friday, August 19, 2016

Ash Carter: The Berry Amendment

According to the Berry Amendment , the military can only buy athletic footwear made completely in the United States. New Balance bought machinery to create midsoles and the manufacture of some of their shoes is made domestically so currently New Balance is the only US company to make shoes that meet Defense Department requirements.

Defense Secretary , Ash Carter believes giving priority to a particular company is unfair. Further he claims research by the U.S. Army Institute of Public Health has found “a strong correlation between a wide variety of athletic shoes available to ensure individual fit and comfort and the reduction in lower-extremity injury rates.” These models are not currently available from New Balance and hence military personal may suffer unnecessary discomfort. Carter wants to change the bill to allow others US companies to complete.

Wednesday, August 17, 2016

SeeULater Boot

A new collaboration between Japanese fashion label, White Mountaineering and adidas will later this year launch the SeeULater Boot, the latest in primeknit, technology combining the sock-like upper with a treaded sole pattern designed to cut deep into the earth. The lightweight hardwearing boot is designed for hiking and climbing.

Nike, Adidas, Reebok Olympic shoe deals

Monday, August 15, 2016

Dva Myacha: Two Matches sneakers

In 1957, Moscow played host to the VI International Youth and Student Festival. Over 34,000 foreigner visitors came to the capitol with many wearing sneakers. These fascinated the Soviets who had never seen the unusual rubber-soled shoes before. Three years later the USSR started mass production of sneakers Various models were popular however, the best among them and the most desired ones were the models of the Soviet-Chinese production, in particular Dva Myacha (Two Balls) sneakers which cost only four rubles. The new trend caught on quickly and no self-respecting Muscovite was without a pair. But fashions change and by the 80s Russia made sneakers had become passé. Fashion buffs dreamed of Adidas whilst domestic footwear became associated with underachievers who did not have access to foreign goods.

In 2013, young entrepreneurs came up with the idea to revive the legendary brand. Yevgeny Raikov from Moscow, found an old plant with maintained original from forty years ago and used new technologies to make the new Two Matches sneakers more comfortable. A pair of the new Russian kicks costs 4,000 rubles ($60). Since the beginning of July more than 1,000 pairs of Two Matches have been sold. According to the manufacturer nostalgic middle-aged buyers make up only 30 percent of the clientele, the rest are young people. The company are planning to add many more models to the collection, some of which will form a retro collection of the sneakers that were produced from 1965 to 1976.

Sunday, August 14, 2016

New exoskeleton allows paralysed people to feel their legs

Etenesh Diro : Barefoot star

Etenesh Diro (Ethiopia) finished her 3,000-meters steeplechase heat with one shoe on and one shoe off. During the race in the pack with a couple of laps to go the Ethiopian athlete got clipped from behind and tangled up with some other competitors and her right shoe came half-off. For precious seconds, she knelt on the track and tried to pull the shoe back on.

As runner after runner passed her by she finally give up and negotiating the barriers and the water jump, finished the final three laps of the race with one bare foot. The crowd loved it and urged her on. Diro finished seventh and fell exhausted to the track, clutching her foot. Following protests by the Ethiopia, Ireland and Jamaica teams, Diro, Ireland's Sara Treacy and Jamaica's Aisha Praught were advanced to the final.

Friday, August 12, 2016

The Triple Black adidas Futurecraft 3D for adidas Rio champions

adidas sponsored Olympians who win medals in Rio will receive tailor-made pairs of the 3D-printed adidas Futurecraft. The exclusive footwear has breathable Primeknit uppers with outsoles crafted by 3D-printing based on the contours and unique arches of the particular athlete’s foot.

The custom made-to-order shoes are engineered through a 3D web construction and ditches the traditional glue and stitch process and includes a supportive heel.

The Triple Black adidas Futurecraft 3D also features unique accents on the laces, as they will be speckled with either metallic gold, silver, or bronze accents to represent the medal won by the athlete receiving the exclusive pair.

Cell Surin: Bruny Surin sues Puma

According to court filings from the province of Quebec. former Olympic sprinter Bruny Surin is suing Germany's Puma SE for the name of its "Cell Surin" brand of running shoes

Surin claimed the use of the word 'Surin' by Puma created a confusion that would leave consumers to think the sprinter was endorsing the Puma product.He is seeking C$90,000 ($68,576.65) for the unauthorized use of the name from the North American and Canadian divisions of the sportswear maker. He also asked the court to order Puma to stop promoting the "Cell Surin" line of clothing and shoes.

Bruny Surin sells his own line of sports clothing and runs a charitable foundation in Canada. The athlete helped Canada's relay team upset their American rivals to win the gold during the 1996 Atlanta games and is now a track and field commentator for a Canadian TV network at the Rio Olympics.