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Monday, September 01, 2014

DIY Pink Sprinkle Cupcake Shoes + Ice Cream Heels!


The Shoe Bakery: For shoe and cake lovers




The Shoe Bakery is a shoe store in Orlando, Florida, founded by Chris Campbell, an artist who wanted to combine his love of shoe and sweet treats, and started designing shoes shaped like cakes and ice cream. The Shoe Bakery started life as an Etsy store, but the incredible popularity of his designs has meant The Shoe Bakery has opened up its own independent store. Each amazing pair of shoes is handmade to order and are so incredibly realistic that the site includes on its FAQ list a disclaimer that they definitely are not edible. There is only two collections i.e. cake and ice cream, but other designs or bespoke shoes for weddings can be made to order. The shoes are available in the US, but can be shipped internationally, although the waiting time can be up to 8 weeks, plus the time to make the shoes, which is around 2-3 weeks.

Saturday, August 30, 2014

Georgia Tech Students Engineer Shoes for Miss Georgia




Miss America Pageant and Parade has representative from each of the 53 states and territories gathered together to compete in several competitions, which include the following categories: Lifestyle and Fitness(Swimsuit), Talent, Evening Wear, Private Interview, and the On-Stage Question. Fashion plays a huge role in determining who is crowned the next Miss America. In recent years the “Miss America ‘Show Us Your Shoes’ Parade” has become a popular event. This year it features decorative floats, bands, military heroes and more, with the centre piece being the shoes of the 53 contestants. The women use the parade as a way to show their pride, creativity, and personality via the elaborate fashion showcased on their feet. Miss Georgia, Maggie Bridges, is a student at Georgia Tech , and got help from some of her fellow students on her shoe design. Maggies heels will be the world’s first partially 3D printed shoes to ever set forth in the famous parade. The shoes are the creation of three students, Maren Sonne, Jordan Thomas and Julia Brooks, guided bythier tutor, Dr. Wayne Li, Professor of Industrial Design. The design is based on the Georgia Tech, Yellow Jacket mascot, the ‘Ramblin Wreck’. The ‘Ramblin Wreck’ is actually a 1930 Ford Model A Sport coupe, which leads the school’s football team into Bobby Dodd Stadium before each home game, and is present at all major sporting events and functions. To create the shoes, students used a variety of high tech manufacturing tools, which included 3D printers, laser cutters, and CNC machines. Students 3D printed all the wheels, the acrylic for the white walls, and the four headlights on the pair of shoes. This year’s parade takes place in Atlantic City, New Jersey on September 13th, with the final competition and judging the following evening.


Friday, August 22, 2014

Kinetic Traces by Silvia Fado Moreno




Kinetic Traces collection by Silvia Fado Moreno, graduate of the London College of Fashion, has developed a new line of shoe wear that aims to create extreme comfort and wearability using the magic of technology. To create these new heels, Moreno took a close look at impact absorption. She studied traction, durability and shoe weight, and then added rubber balls and springs to familiar styles of heel. This project brings sports footwear fundamentals to high-end fashion as sports footwear are based on function and wearability, both very important elements for design features that must interact with the body and be usable by the wearer. She crafted the shoes with a combination of metal, leather and wood-work, taking advantage of the latest techniques in 3D printing and milling as well as in laser cutting.

Yasmine Mustafa's Roar




Yasmine Mustafa is the head of the Philadelphia chapter of the Girl Develop It program and has recently designed a new form of wearable technology to be worn by women who want to feel self assured and empowered everywhere they go. Inspired by Katy Perry’s “Roar” and the confidence it gave her, she has called her mobile gadget Roar. Mustafa is one member of a team of five currently working on a version of the small mobile device that works as a flashing light and a high pitched alarm in the event of an attack. The Roar wearable technology is a small and lightweight module that is about the size of a quarter and can be attached to nearly anything, from clothing to shoes, from handbags to jewellery, or even to a Smartphone. Button activated not only will a light and alarm sound but a text message with a link to the location of the wearer is also automatically sent to the people who have been pre-programmed into her contact list. According to Mustafa the device can also activate a call to 911 emergency services.

Thursday, August 21, 2014

Official Event Sponsorship versus Ambush Marketing




Adidas were well represented at the recent FIFA World Cup final when finalists Germany beat Argentina to win the Adidas-sponsored World Cup. However arch rivals Nike yet again stolen much of their branding thunder. More than half the players in the competition were wearing Nike’s brightly-coloured shoes and it was one of Nike’s new lightweight “Flyknit” boots worn by Germany’s Mario Goetze that volleyed in the winning goal. The branding wars have continued over many decades now and experts believe Nike leads because it has more attractive products and marketing experts who can manipulate social media.



Much of Nike success has to do with their expert manipulation of ambush marketing. Nike’s animated film “The Last Game”, featuring soccer stars Cristiano Ronaldo and Neymar on a quest to save football from the hands of a villainous mastermind, became one of Facebook’s most shared posts ever.





After recently issuing its third profit warning in a year, Adidas intend to boost spending on marketing to about 13 percent of sales in 2014 and to between 13 and 14 percent of sales in 2015. The company also want to give marketing experts more responsibility and bring them closer to sales and product development staff. Adidas spent 12.4 percent of its 2013 revenue of 14.5 billion Euros (11.54 billion pounds) on sales and marketing, up from 12.1 percent in 2012 and already well above Nike, which spent 10.8 percent of sales of $27.8 billion in the year to May 31. In 2013 the value of the Nike brand rose 13 percent to $17 billion, making it the world’s 24th most valuable brand, according to consultancy Interbrand, more than double the value of Adidas on $7.5 billion.

Las Vegas Platform shoe show review by Scott Ohsman. Hidenet reporter

Sunday, August 17, 2014

Dannijo Shoe Jewelry Collection




Jewelry designers Danielle Snyder and Jodie Snyder Morel are adding shoes to the Dannijo brand. The collection, due out for spring, also marks the sisters’ first project working with a licensee, Eric Rutberg of Transparent Footwear Inc. The initial offering will cover 24 styles, including sandals and booties, with prices starting at $250.