Tuesday, March 21, 2006
Why do women buy more shoes then men?
Men fritter away their money on takeaways, or take taxis rather than take a bus, women on the other hand are not much better when it comes to spending. British women apparently possess £637 million worth of high heels which they have never worn. Wardrobes across the country contain teetering piles of shoe boxes, the contents of which have never so much as touched a pavement, according to a report on wasteful consumption by the energy company, Npower. More than four in ten women in Britain have bought shoes which they have never worn. The average pair of women’s shoes costs approx £60 and the total expenditure on unworn shoes is calculated to be £637 million.
According to psychologists, women’s passion for shoes extends beyond the simple requirement to protect their feet. The reason they buy so many pairs is a complex combination of peer pressure, fashion trends and a desire to heighten their sex appeal. According to experts women appear to enjoy shopping for shoes more than any other item. They also use shoes to judge other women and will often make disparaging comments based on a shoe check.
Buying shoes is considered a real treat, better than a trip to a spa or a visit to the hairdressers. Changes in seasonal fashions account to some extent why women buy more shoes than men. Men’s styles are less likely to change from one year to the next and fashions are more conservative. Many women reported they had several pairs of shoes kept for special wear, social as well as functional. In the past, fine footwear on a lady indicated she was under the protection of a wealthy patron. Today, alpha women are more than capable of purchasing their own shoes, and have helped drive the annual footwear market in Britain to £5 billion.
Shoe experts agree the United States has the best specialist shoe retailers, where you can buy handmade cowboy boots or try on a range of rhinestone stilettos. Small back-street boutiques in Italy, offer more for your money, while Paris is the place where you can spot a pair of wine-red shoes, the shade of which you will never see anywhere else.