Wednesday, February 21, 2007
It’s a cake walk
Run Athletics Footwear (owned by Run DMC ) will introduce their new range of Pastry Footwear in March 23rd which is called The Cake Collection. Colourful mid-priced athletic-inspired shoes were designed for stylish young ladies, and with names like Chocolate Mousse, Strawberry Shortcake, Red Velvet and Sprinkles they are bound to catch attention. Each shoe has a tube of lip-gloss attached to it, with the scent/colour coordinated to the shoe's theme. The footwear will be packaged in boxes bound with satin ribbon, a la a pastry purchase. They will initially debut via Underground Station stores and website. The Rev Run’s daughters collaborated in the design of the new footwear line. Airwalk meantime have added professional surfer Anastasia Ashley (Her step-grandfather is James MacArthur who played Detective Danny Williams on the TV show "Hawaii 5-O") to their stable for Autumn 2007 and Spring 2008 advertising campaigns. Anastasia will be joining longboard champion Josh Mohr , vert skater Andy Macdonald, street skater Rodney Jones and snowboarder Jimmy Dowd on the 2007 Airwalk team.