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Saturday, May 12, 2007

Considerate Shoes

The trend to give back is catching and ethical fashion has become high fashion as designers embrace the latest trend for considerate clothes. Some labels now source up to 70 percent of their material ethically from countries such as Uganda and help fund medical programs in developing countries. Collectives like Esthetica at London Fashion Week promoted recycled clothes and organic fabrics and Charmone Shoes boutique sells vegetarian footwear. Masai Barefoot Technology supports projects to drill boreholes, supplying clean water to areas of Kenya. Lighthouse International was founded in 1935 and is a non-profit organization dedicated to preserving vision and to providing critically needed health care services to help people of all ages overcome the challenges of vision loss. Fashion icons and top brand name designers have come together to support Lighthouse International ’s POSH sale. Last week, an estimated 5,000 people were in attendance at the NYC sale. There were over 30,000 new and gently used garments and accessories donated and sold for up to 80% mark down on the retail price, with the proceeds going to the Lighthouse International. Gap Inc.’s online footwear shop, Piperlime, has arranged a celebrity shoe auction to benefit Soles4Souls, a charity that distributes new and gently-worn footwear to the less fortunate. From May 3 through May 14, shoes that have been donated from over 30 celebrities including Jessica Simpson, Mischa Barton, Sharon Stone, Mandy Moore, Lucy Liu , Teri Hatcher, Mariska Hargitay, Parker Posey and many others will be auctioned off on eBay, with 100% of proceeds going to Soles4Souls.

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