Thursday, May 10, 2007
CoolZips and potted history of shoe adornment
The latest craze in shoe accessories is CoolZips™, which are pull attachments that hang from your shoes. Company founders Lauren and Rick Altman along with Hannah (aged 6 years) launched the quirky fashion accessory and they have just taken off. Hannah came up with the company name, CoolZips™ . Currently there are 48 styles of CoolZips™available for all ages of kids and adults. Styles include: Peace, Love, Sports, Skull and Crossbones, Camp, Dogs and Cats, and many others to choose from. Sales are made through the company website at www.CoolZips.com., and retail from $3.99 (US). Already selling well in the US the companies are handling inquiries from Australia, Canada, South Africa, and Romania. Much of CoolZips™ success relates to the fascination for personalizing clothing, a phenomena recently witnessed with Jibbitz for Croc Shoes. CoolZips™ has a fund raising program to benefit non-profits, schools, sports teams, religious and community groups, and other charitable organizations. Organisations are encouraged to purchase through the company website and 25 percent of the sale is donated to the organization. Children’s shoes are a twentieth century phenomenon and in previous times it was common for the children of the middle and upper classes to wear historical dress. Only by the turn of the century were adult shoes downsized to fit young feet. The history of shoe adornment dates from antiquity and usually indicated wealth and privilege. By the middle ages young men wore hawk bells on their shoes to declare to all they were interested on sexual frolic. Young dandies of the 17th century wore bejeweled shoe buckles to show their social standing and financial status. All of this ended abruptly with the French Revolution but was later rekindled in North America when belt buckles (formerly shoe buckles) were worn as a mark of respect. These patterns were later incorporated in the decoration for 20th century cowboy boots. Patent leather shoes became vogue in the 20s and 30s but shoe accessories with the exception of decorative shoe laces almost disappeared until the 1980s when UK fans of teenage duo sensation. Bros emulated their heroes by wearing Grolsch bottle tops on their shoes. The Danish lager was popular with teenagers at the time and the unique shaped bottle allowed them to use the container as a drinking vessel whilst dancing. In English ‘Grolsch’ is pronounced with the ’l’ silent or ’Gross,’ and rhyming slang for Bros.