Thursday, May 10, 2007
Fit Flops: Buns of steel?
Fit Flops are new thongs on the block which give a micro-wobble board workout-enhancing effect according to manufacturers that helps tone thighs, calves and gluteal muscles (but). The sandals with the potential to make the fanny (derrière) smaller and legs leaner is the brainchild of Marcia Kilgore, former personal trainer and entrepreneur. Based on the negative heel earth shoes (recently reprised in Masai Barefoot Technology training shoe)the prototype sandal was design by London podiatrist Dave Cook and Darren James at the Centre for Human Performance at South Bank University London. The Fit Fips are marketed to tired executives and couch potatoes too busy or lazy to take regular exercise. The new shoes are available on a limited run and sold through a small number of outlets and the web. Intelligent marketing at work here because it instantly appears the new range is so popular it has sold out already. This marketing ploy is regualrly used by sneakers manufacturers to create an artifical demand. Fit Flops are manufactured in China and come in UK whole sizes 4-8, red and black and retail for £36.