Friday, June 01, 2007

Heartbeat shoes

In a recent study published by the respected, celebrity psychologist, Dr Linda Papadopoulos , she found the heart rate of women shopping for shoes synchronised and concluded this demonstrated a female socializing and nurturing instinct. (sic, Clearly she has not witnessed the chaos at a Harrods shoe sale). When women fell for a pair of shoes, their heart rate increased from 80 to 120 beats per minute (the equivalent of a five-minute, aerobic work-out). According to Papadopoulos shoes are emotionally charged items and draw sisters together. Heart beat synchronicity may be an unconscious advantage and helps explain why women buy more shoes than men. The TV psychologist, carried out her study on a group of 35 women only, on behalf of the shoe chain Brantano .

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