A couple of good books for the holidays.
Smit B. "Drei Streifen gegen Puma" ("Three Stripes versus Puma")
Barbara Smit is a free lance financial journalist who has written several well informed books on sport and companies that produce sporting attire. The author extends her exploration into the shoe industry this time, tracking the remarkable rise of the Dassler brothers during Germany's sport-obsessed 1920s, their cooperation with the Nazis, their ugly post-war split and their hatred-driven competition that created separate empires. The book chronicles the decline of both family-run firms caught off guard by U.S. rivals Nike and the failure to spot new trends such as the running boom. A damned good read.
Yasuhiro M Puma - collector’s book 2007
A new collector’s book highlighting the collaboration between PUMA and Mihara Yasuhiro, showcasing artwork and photography created by 4 famous Japanese artists. The inspiration for the works came from the PUMA Mihara footwear collection which began in 2000. The book chronicles the sneakers from MY1 to MY27 which was the first PUMA designer collaboration and became an integral part in establishing PUMA’s Sport/Fashion vision. This is a visually stimulating book and testament to sneaker design collaboration. The book will sell well.
The MY1 was the first ever PUMA Mihara sneaker and has now become a classic for many Puma sneaker freakers around the globe.