Tuesday, July 17, 2007
The After Party Pump
Night out on steels can leave the feet aching in the morning but all this could be a thing of the past if a new innovation from the UK, takes the load off. The After Party Pump by Redfoot is a twee ballet pump which folds up small enough to fit in even this season's smallest clutch bag. Sure saves going barefoot on ash felt roads strewn with Chavs, bling and broken bottles. The Bacup Shoe Company came up with the idea after the CEO sympathised with his wife’s friends as they nursed their feet the morning after a night on the town. He designed a pair of stylish heel less pumps that would fold up small enough to fit in a handbag. After two years of research and several prototypes the right shoe and materials emerged. The Bacup Shoe Company then commissioned four fashion students from University of Central Lancashire to create colours and styles for the range. The After Diner Pump has a patented split sole that allows it to fold up into its own tiny pouch so it can slip discreetly into the handbag alongside the lipstick and mobile phone. The shoes are available in 12 designs.