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Sunday, July 22, 2007

Charitable shoes

Last year, Heather Mills McCartney launched a celebrity shoe auction on eBay and the sale of proceeds of donated footwear went to Mines Advisory Group (MAG). The organisation employs more than 2,400 people worldwide to help provide safer futures for lives affected by conflict. Heather’s call to the famous resulted in 78 high-profile celebrities, from the world of film, TV, pop, sport and the arts all donating their shoes for auction. Wayne Rooney sent a pair of Nike air zoom football boots , Darcey Bussell's silk ballet shoes and black leather thigh boots from Alice Cooper. Ex Mrs McCartney even donated her Stella McCartney stilletto boots. This year Soles4Soul, an international charity dedicated to providing free footwear to disadvantaged people around the world have recived a sizable donation from See Kai Run Footwear . The sheepskin shoe company donated 10,000 shoes of their footwear at an estimated retail value of $350,000 (US). The shoes are earmarked for children in poor areas of Honduras and Sudan. See Kai Run Footwear are a favourite of celebrity parents like Ben Stiller and Christine Taylor and Dave Grohl (Foo Fighters). Individuals, schools and other groups can do their part by coordinating a ‘Gently Worn’Shoe Drive.

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