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Friday, August 10, 2007

Step on my Elvis Signature Shoes, why don't you?

PSDI USA was founded in 2001, by Philip Chemla, a specialist in apparel and footwear sourcing and supply. PSDI USA became the worldwide supplier for Christian Audigier and Von Dutch originals footwear. In 2005, PSDI USA become the worldwide Footwear Licensee for Don Ed Hardy Shoes and subsequently Elvis Shoes. The company have recently announced, Elvis Shoes will partner VH1 Save The Music to produce an exclusive limited edition Elvis/VH1 Save The Music Shoe. The VH1 Save The Music Foundation was founded in 1997 and has successfully and sustained instrumental music programs in 1400 public schools in 80 communities across the US. Many artists and celebrities have supported VH1 Save The Music Foundation by partnering with the organization in the last decade. Mariah Carey, Beyonce, Sting, Billy Joel, Kiefer Sutherland, John Legend, Rob Thomas, Alicia Keys, and Jewel have all donated their time and efforts to the organization in attempts to raise awareness about the importance of music in a child’s education. PSDI USA will donate $10,000 (US) to VH1 Save The Music Foundation from the sale of the exclusive limited edition Elvis VH1 Save The Music shoes. The Elvis Shoes collectionmarks the first ever signature footwear collection inspired by the King of Rock ‘N’ Roll. The collection was made possible through a licensing arrangement with Elvis Presley Enterprises, Inc.. EPE is based in Memphis, with additional offices in Los Angeles and oversees Graceland and related attractions in Memphis, including the Heartbreak Hotel. The inspiration for the new Elvis Shoes Fall 2007 collection was the famous 68′ Comeback Special, in which Elvis(TM) rocked the nation in an all black leather suit. Presley recognised he was no longer a pop star and had become distanced from his audience and the timely reminder came from John Lennon, who responded to Elvis question, “Would the Beatles buy an Elvis record?” Cynically Lennon retorted , “Sure, if you ever make a decent record again.” The new line of Elvis Shoes will continue the ELVIS(TM) status crown symbol, the Lion’s Den crest and Gothic “E” signature marques. Plans are afoot to introduce a series of print ads to support the campaign launch. The rising underground music artists selected for the “Future Rock Royalty” ad campaign were selected for their ability to inspire a generation of musicians, poets, and children through their music and for their iconic personal style, all of which Elvis Shoes collection of footwear represents. The “Future Kings of Rock Royalty” ad campaign includes the following artists, who collectively have over 3 million viewers on My Space:
The Red Jumpsuit Apparatus, Benny Da Kid,Zach , Married by Elvis, and The Lady Tigra

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