Saturday, September 15, 2007

Clarks: Wot no shooties?

Shooties," are the hip name for the new kid on the feet this season. Shoe boots had a brief popularity in the 80s but the new look, now less ostentatious, feature zippers or buckles, so no more foot corsetry. The liberated tootsies have attitude with tassel adornment as the ‘it’, shoe accessory. The symbolic significance of tassels is they represent ‘the testicles’ of the vanquished. Shooties with attitude. The popularity of the Australian duo The Veronicas may have a lot to answer for because their favourite shoes, the Mary Janes are now the other fashion find for the season. No self respecting metatarsals would be complete without their high-heeled Mary Jane’s from Max Studio, this autumn. CrocsTM have a fashion range of Mary Janes which adds colour to the girlie shoe. Just to reinforce the vampish nature of the late 07, pointy toes are back with textured patent leathers, reds and two tone colours all available in exotic materials. Woop de doo! As an alternative toe cleavage with peep toes is sure to hold the attention of the fashionista, fantasists and fetishists. A win, win, win situation.

The two giants Clarksand Rockport have both released their seasons’ range full of techo tricks but with no sign of ‘shooties‘. Clarks Unstructured collection of sport and casual fashions for men and women feature softness, flexibility, lightness and climate control. A patented shoe cooling system (by convection) allows air exchange through the vents in the sole and mid-sole to keep the foot cool. The light in weight Unstructured collection are available in soft, supple leathers with lambskin linings. The mould injection sole of Ethyl vinyl acetate (E.V.A.) gives robust sole flexibility. The new Rockport collectionincorporates adidas TorSion(R) System which was originally designed for athletic footwear in 1989. It is claimed the system provides greater foot stability and control during foot strike and according to the manufacturer, is compatible with natural rotation which occurs between the rear foot and the forefoot. Rockport have combined adidas TORSION technology with the company’s Dynamic Suspension air cushioning system, in the new range of 14 styles from athletic-inspired casual to modern, contemporary dress looks.

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