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Monday, November 26, 2007

Shoes for Tomorrow

The name TOMS is derived from the slogan "Shoes for Tomorrow," and the company was started by Blake Mycoskie in2006. TOMS claim for every pair of shoes purchased they will donate a pair of shoes to a child in need. Alread they have donated 10,000 pairs of shoes to Argentinian children in need. The operation was called "Shoe Drop," and employees not only donated the shoes, but coordinated with locals to actually put the shoes on the feet of the receiving children.Tom shoes are a no frills canvas topped shoe available in a wide range of colours and striped patterns. The light weight esparteƱa was traditonally worn by Argentinian gauchos and had a sole made from esparto grass or hemp. Espadrills originated in Spain, Portugal, France and were taken to South America as it was colonised. The canvas top makes the shoe ideal for warmer climates and now the soles are covered totally or partially with a layer of fine rubber to protect them from humidity. Traditonally the canvas shoes were homemade in triangular looms using pabilo (cotton thread), and combined different colors. The sole was made from tanned leather or cocuiza. Today the shoes have rubber soles.

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