Wednesday, December 19, 2007

eco friendly sustainable materials.

The ecoStyle Fundraising Gala held in in Kuala Lumpur, recently re-emphasised the commitment of major fashion houses to preserve the environment. Calls for a more eco-conscientious society to reduce the destruction of our eco-system has certainly not fallen on deaf ears in sections of the fashion industry. According to the Council of Fashion Designers of America, the demand for organic cotton has grown by 300 per cent and the number of clothing brands using organic materials has increased by 150 per cent over the last three years. Now collectively referred to as “green” or “eco” dressing textile technology has advanced so far that factories are weaving fine, supple fabrics from bamboo, hemp, seaweed, organic cotton, pineapple and mixing it with silk and wool that does not require tampering with pesticide or fertiliser. Earth Pledge , promotes the use of renewable, reusable and non-polluting materials and methods in fashion. There are now over 600 sustainable materials. FutureFashion is a collaboration between Earth Pledge and fashion designers to promote the use of environmentally-sustainable fabrics. On display at the conference was the FutureFashion collection from some of the world’s leading designers like Oscar de la Renta, Diane von Furstenberg, Proenza Schouler, Derek Lam, Bahar Shahpar, Halston and Malaysia’s Datuk Bernard Chandran and Melinda Looi. Nominees for the ecoStyleAward came from the fashion, architecture and product design industries and included Anna Cohen ready-to-wear, Jurlique beauty products, Knoll furniture, Q Collections furniture, Datuk Dr Ken Yeang, a leading green architect from Malaysia, fashion designer Stella McCartney and Terra Plana footwear. Malaysia’s leading green architect, Dr Yeang was declared the winner of the inaugural ecoStyle Award.

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