Sunday, January 06, 2008

It's expensive sandals for me and hang the cost

In Australia style-conscious sun lovers are spending big on fashionable thongs. In an attempt to identify the shoe lover’s modus operandi a Adeladie Sunday news paper recently conducted a research poll to discover sandles costing $359 (Aus) were not outwith the pocket of many Australian sandalista. This eason’s top drawer thongs have exquisite silver leather uppers adorned with a bow featuring marquesites. These chic beauties cost 72 times the average prices of basic rubber flip flops. A spokesperson said the luxury thongs have been a particular best seller this season because customers were looking for comfort in practical footwear. All this at a time when most Australians face increasing debt, rising interest rates, and impending inflation. The ‘big spend,’ post Christmas and fall out from the US economy surely grips the country but Rather like Nero (an Emporer known to wear gold and silver thongs) who nearly bankrupted his republic, the Emus’ reaction is to spend, spend, spend. The quest to own something unique and a product of quality appears the ‘soul’ driving force (excuse the pun). Australians’ love affair with the ‘G string of the foot’ dates back just over half a century but the idea fashionable thongs can be worn on the beach to weddings etc is comparatively knew and according to Adelaide shoe designer, Mary-Kyri Pallaras, Australian women will pay more for comfort and shoes particularly when they can be worn on all occassions. Fashion designer Sean Clarke, takes a slightly different tack by pointing out high-priced thongs were over priced but consumers are willing to pay extra for practical shoes that were both comfortable and patriotic to wear. Talking of ttraditional footwear, in Russia felt boots or ‘valenki’ have proved their durability and reliability across the millennium as warm, comfortable and sturdy footwear. Many believe they also have a healing affect and are ideal for those coping with peripheral vascular disease. Valenki are made from wool felt which are shaped into a firm sock then matted and pressed into a rigid boot. Their lightness and warmth make them the footwear of choice for many people in the countryside, including Australia and New Zealand where they are called Ugg boots.

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