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Saturday, February 23, 2008

Reebok Freestyle World Tour Collection

Long been a male bastion, sneakerheads are more and more female these days as market appeal grows. Confident there is a global demand for female kicks Reebok have recently launched their Freestyle World Tour Collection. Aimed at the fashion capitals of Tokyo, Paris, New Delhi, Madrid, London and NYC, the Reebok Freestyle World Tour Collection captures individual ambience of each metropolis in a deliberate attempt to appeal to discerning ambitious young women from that culture. The collection, mostly high tops is complete with a fully integrated apparel line of hoodies, track jackets, T-shirts and sweatshirts. The new collection rolls out over 2008 and each style is promotionally paired with local celebrities to ensure sensitive cultural identity. Released this month is the Tokyo Freestyle sneaker which will be championed by Ali Yasuda, one of Tokyo’s NFL cheerleaders. Designers hope the Tokyo Freestyle sneaker mirrors the city’s energy with bright neon colours and an infused foil print similar to Tokyo’s subway map. In March, the Paris sneaker will become available and is endorsed by French chanteuse, Yelle. The Paris sneaker has a black and red theme and includes very feminine pink bows, to give it Irma La Douce appeal. The May issue is the New Delhi kicks represented by Bollywood actress Sagarika Ghatge. The Indian-inspired sneakers and apparel resemble traditional Indian clothing with vibrant colours and adornments. Spanish model, Bimba Bose will sport the Madrid line in July and is represented by top. The design of the Madrid line is heavily influenced by traditional Spanish flamenco dancers. London Fashion Week in September will be the platform to debut the London sneaker with a raven (Tower of London) embroidered on the Freestyle’s heel. DJ, DJ, Artist, Producer, Writer & Presenter Nikki Beatnik will be the face of The London collection. The NYC, hits the street in November highlighting New York’s famous yellow taxi and graphic prints of popular street names. NYC will be represented by actress Sheetal Sheth, who stars in the upcoming film “Looking for Comedy in the Muslim World.” The Freestyle collection retail for $85 (US).

Have a swiz at the Reebok interactive microsite featuring videos and photos of the collection.

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