Thursday, February 21, 2008

According to NPD Group’s Consumer Tracking Service, the average US woman keeps nearly two-dozen pairs of shoes in her closet, and always has the yearning to add more to her closet stiletto stash. In 2006 women’s sales of fashion footwear in the US reached $16.4 billion (US), with $2.9 billion (US) spent online. Online footwear sales for 2007 are projected to surpass $3.5 billion (US). is an online video channel and social network devoted to those who love of shoes. The fashion footwear market is growing quickly, with more customers then ever demanding the latest styles and seeking the latest fashion trends. Media innovators Powderhouse Productions are targeting shoe fashionistas with their new on-line website which contains original editorial, video content and blogs and discussion boards. The video content is powered by Twistage technology which allows user interaction. is able to broadcast original high quality videos as well as solicit videos from users keen to participate in the ultimate on-line shoe experience. is ad-supported providing sponsors with the opportunity to promote their brands through video ad overlays, boutique microsites, banners, contests and polling efforts. In the Daily Shoe, network host, Austyn Mayfield centres in on all things shoes and features a new pair of fashion shoes each day. Shoetubers are treated to an innovative blend of entertaining videos, outrageous blogs and candid community discussions that offer a fresh approach to the online shoe shopping experience. The exciting world of shoes can be seen through a suite of video programs:
Behind the Boot provides unprecedented access to the makers and shakers of the shoe world: designers, fashionistas, photographers, and shoe-crazed celebrities
Real or Deal is a consumer information-rich studio show daring the viewer to guess which shoes are high-end designer and which are the knockoffs
Walk on By features fearless hosts accosting passersby throughout the country, to ask… “Where’d you get those shoes?”
Shop Til You Drop takes us into the most thrilling, most beautiful, most trendy shoe stores in the world. A vicarious shopping thrill for all
Sole Deep proves that shoes are not frivolous with tours of shoe museums, interviews with artists as intellectual as Camille Paglia, and as fun as Liam Sullivan, creator of the viral web hit, “Shoes!

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