If the love of money is the root of all evil then Greedy Genius who make luxury streetwear fashion sneakers have the right idea. For over three years now the company have been producing a limited range of sneakers which combine old school and new school. The designs incorporate patent leathers, houndstooth print, embossed faux crocodile and other trimmings which appeal to a niche market. The company produces only 100,000 pairs of shoes last year which are available through limited outlet worldwide. Their manufacture policy is to produce a limited run in colour ranges for each design. Greedy Genius will on average produce about 20 designs per season.
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