Wednesday, December 31, 2008

People vote with their feet at the end the decade

Just before the festive season, Harris Interactive (a custom market research group) conducted an online survey of adults aged 18 + in the US on behalf of The Rockport Company . The survey findings showed eighty-four percent (84%) of U.S. adults were currently taking steps to save money as a result of the economic climate. Only one-in-four U.S. adults (24%) were willing to spend money on shoes this Christmas. Previous experiences, such as buying uncomfortable sale shoes or good looking shoes which later did not fit comfortably had influenced the demographic, who would now rather save their money for other purchases. Seems in times of recession people are looking for versatile apparel and shoes that can be worn in a variety of situations. The same experience was seen during the Great Depression when the fashion for leisure shoes and working shoes merged to provide hard wearing fashion shoes which could be put to a variety of purposes. The Harris Interactive survey demonstrated over half of those polled found it difficult the find multi-purpose shoes that were both stylish and comfortable may herald a new order of shoe designs and styles for the end of the first decade in the 21st Century. Another interesting shoe phenomenon is at the end of each decade, century and millennium people become very interested about shoes. Watch this space.

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