Friday, January 09, 2009
Selling shoes in 2009
As recession bites the sport shoe companies are hedging their bets by keeping tabs on all areas of growth which includes ath-leisure. Always a banker, the major companies are no relying on growth in their fashion sector which currently accounts for up to and beyond 30% of their market. Already we learned adidas were globally promoting their new wears (see below) well now New Balance and Nine West Group have announced an agreement to license, create and distribute a fashion-lifestyle footwear collection. Under the agreement, the initial collection will offer active lifestyle fashion footwear with performance technology, and will be available in a limited distribution nationwide and internationally for spring 2009. The collection will be designed in partnership with Nine West’s Fred Allard, Savania Davies-Keiller and Roberto Crivello (New Balance). New Balance will be responsible for the innovative material direction and insole technology while Nine West will concentrate on the soft-tech styling and trend-right colours. Nine West and New Balance are powerful brands with strong consumer appeal. In the three decade Nine West has been around it has evolved from an American shoe label to a leading global brand that encompasses not only footwear but accessories, sportswear, denim and more. New Balance was founded over a century ago and has grown from a Boston-based arch support company to leading global footwear, apparel and accessories company with a reputation for technological innovation, domestic manufacturing and best-in-class athletic and lifestyle products. For St Valentine’s Day 2009 Reebok have earmarked the re-release of the Dual Pump Runner, either in red or with red splattered paint across the grey colourway. The pump shoes were first introduced in 1993 and originally had one pump only but now the new kicks have two, with one on each side of the shoe to maximize comfort and support. The new kicks on the block from Jordan Brand is the signature, sneaker, the Air Jordan 2009 (AJ’09) designed by Jason Mayden. This is the follow up to the XX3 which was the last of the numbered Air Jordans. To be released exclusively on January 31st 2009 with a suggested retail of $230.00 (US). The first nationwide launch coincides with NBA All-Star Weekend and will drop Saturday February 14th, 2009, with a suggested retail of $190.00 (US).