Tuesday, March 24, 2009
Fashion on a budget: Why not?
Isaac Mizrahi spearheaded the idea of buying high fashions at a low cost with his successful Target collection. Soon other big-names followed including Vera Wang who created Simply Vera Wang for Kohl's; and Max Azria, of BCBGMAXAZRIA and BCBG Girls fame, has a brand called To the Max at Wal-Mart. Now, more high-fashion designers are rolling out lower-priced lines to mass-market department stores and retailers. This month, Target launched its latest project, Designer Collaborations, with a new collection from British designer Alexander McQueen called McQ Alexander McQueen for Target. The range includes hip and edgy dresses, jackets, tops and denim inspired by British rock band The Duke Spirit. The Target prices range from $19.99 to $129.99 (US), whereas peaces from the McQueen's luxury label would start at $1,700 upwards. Design Collaborations will take well-established designers and have them create an exclusive collection inspired by a collaborative partner, muse or creative element. The goal of the program is to have designer fashions accessible to the everyday woman and at prices they can afford.