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Saturday, March 28, 2009

Soul of Africa: ethical shoes

Soul of Africa is an ethical footwear brand calling for people working in the fashion and footwear industries to help raise £10,000 to support orphans with AIDS in South Africa. Soul of Africa is a charity project co-founded by Lance Clark of the Clarks footwear family. It was set up in 2003 as a means to support South African communities. The charity provides employment for women in African villages who stitch the brand’s footwear, its T-shirts and its leather footballs. Profits from the sale of the shoes are put back in to the local community, with the creation of day centres for African orphans. Soul of Africa is stocked in Clarks and Next.

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