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Monday, April 13, 2009

Australian Girl: Doll in thongs

There are a lot of dolls on the market but there’re is only one, Australian Girl TM . Apparently the current crop of popular dolls fall between baby dolls and teenage manikins so once grandmother, Helen Schofield recognised this she and friends set too produce her own brand of Australian Girl TM dolls. Keen to capture Australian culture, they designed a collection of four girl dolls to represent contemporary young Australians. Sporty Amy is a netball (or tennis) player with a range of accessories. Jasmine comes in her cherry pink concert and party dress with dainty button front, mandarin collar and back tie bow. Emily in her Aussie colours with checked shirt and dirt friendly pants is ready for her next outback adventure; but my favourite is Belle who comes ready for the beach with her bright rashy swim suit, cute coordinating floral print cap and tote and her thong sandals. Wait for it, the doll’s feet are made to allow the thongs to fit. Now that must be a first. Australian Girl TM is fully Australian owned and endorses the work of Kids Free 2B Kids and Women’s Forum Australia. Through research and education regarding the sexualisation of children in the media, advertising and clothing industries these organisations promote psychological health and emotional well being of Australia’s children.

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