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Saturday, April 18, 2009

FW09 ObyO: cutting edge attire

Signature Adidas ObyO (Originals by Originals) continues to bring together external designers to express their individuality and diversity through cutting-edge footwear and apparel styles. The second season of FW09 ObyO, is themed “Celebrate Originality” and sees fashion designer Jeremy Scott and manga artist Kazuki Takahashi in creative form with the addition of new boys David Beckham (on loan to A C Milan from Los Angeles Galaxy) and co-owner of Undefeated, James Bond adding their expertise. The apparel range features luxury materials such as cashmere and silk, whereas the footwear builds on iconic adidas products, such as the ZX8000. There is also a stand-alone footwear piece called the JS Snow which is a snow boot featuring a soft and puffy upper. All Kazuki Takahashi’s contributions are branded with Neighbourhood, featuring the word “Zivilcourage.” Highlights in his mini collection for FW09 ObyO are the leopard fur Vulcanized Sneakers. The new gear will be available in select boutiques and fashion doors from August 1st, followed by a second global retail launch in Originals stores on October 1st 2009.

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