Tuesday, June 23, 2009

New Balance:Made in the USA

New Balance was established in 1938 and remains the sport shoe manufacturer to continue to make their shoes on mainland USA. New Balance has five U.S. manufacturing facilities in Boston and Lawrence, Mass. and Norway, Norridgewock and Skowhegan, Maine as well as one in Flimby, U.K. A quarter of the company's total athletic footwear production is currently made or assembled in the U.S. each year. To promote their product they have commissioned an online documentary and awareness campaign. Catch the 2½-minute documentary produced by Digital Kitchen called New Balance: Made in the USA , which highlights the company's domestic manufacturing history, facilities and footwear products in Skowhegan, Maine. The new campaign includes print, radio and online advertising. New Balance invites consumers to give feedback to win an opportunity to experience Skowhegan shoemaking firsthand. For every entry, New Balance will donate $1 to the non-profit National Center for Craftsmanship (NCC). The NCC is dedicated to the preservation, enhancement and sustainability of quality craftsmanship, from construction and manufacturing to art and handicrafts. The contest will run through the end of July.

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