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Thursday, July 16, 2009

All Day MJs comfort or what?

The new All Day basketball model by Jordan Brand (to be released early in 2010) will break from the classic Nike Air Jordan design. Still a feature will be the air bubble but positioned instead near the ball of the foot rather than in the heel. The All Day shoe sports a sleek silhouette with a high cut and includes an extended ankle strap and an eyelet ring. Pressure cannot pass through gas and the function of the air bubble is to reduce peak pressure over the ball of the foot. Its repositioning may be more indicative of the demographic likely to wear the new shoes – none sporty types.

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