Friday, July 17, 2009
Famous Footwear:Big Push
Brown Shoe Co. Inc. has launched the first nationwide branding, advertising and social media campaign for its Famous Footwear retail stores. The campaign includes the first-ever national cable television advertising campaign and radio spots in 47 major cities. The campaign’s social and digital media component includes a new Web site, online banner ads, a Facebook page, YouTube channel, Twitter handle (@Famous_Footwear) and viral video. New videos are planned, including a soon-to-be released (August 3rd) digital short, and will be available at www.MakeTodayUnexpected.com. St. Louis-based Brown Shoe Co. Inc. owns and markets shoes under the Naturalizer, LifeStride, Connie, Buster Brown and other brands; and operates the Famous Footwear and Naturalizer retail stores. The company operates a design studio and showroom in Manhattan, N.Y., and global offices in China, Italy and Brazil. The company has about 13,000 employees worldwide.