Nike+:Part of the data driven generation

After a run you can sync your iPod to the Nike+ Web site and get a visual representation of your workout. The length of the single green line shows the distance travelled and the peaks and valleys reflect speed. The Nike+ has become a life line (no pun intended) to legions of people hoping to improve their health and fitness as well as lower their blood pressure. Nike has attracted the largest community of runners ever assembled with more than 1.2 million runners who have collectively tracked more than 130 million miles and burned more than 13 billion calories. Some new demographic details have been revealed such as people in the US during the winter months run more often than those in Europe and Africa, but for shorter distances. The average duration of a run worldwide is 35 minutes, and the most popular Nike+ Powersong is "Pump It" by the Black Eyed Peas.