Shoe sales: If it is cheap I will buy it

When it comes to shoes, fashion trumps function and even comfort for many British women, according to a survey by the Society of Chiropodists and Podiatrists. According to their survey more than a third of British women will buy shoes at a sale that do not fit them. From a poll of 2000 people found 80 percent suffered from a passion for footwear fashion with problems ranging from bunions and corns to cracked heels and in-growing toe nails. Somewhat surprisingly women were not the only ones squeezing their feet into shoes that don't fit them. Almost one fifth of men (17 per cent) bought shoes in the wrong size.