Saturday, October 10, 2009

The Beautiful Game: Whose underpants will you be wearing in 2010?

Seems football fashion doyen David Beckham (L.A. Galaxy) cannot find underwear to suit him or at least is without an underwear sponsor in the near future. Does that mean the striking striker will go commando after his current endorsement deal with Armani terminates at the end of the year. Who knows? Until now Becks has championed Emporio Armani label undies for men but now heir apparent Christiano Ronaldo (Real Madrid) will be the new bod and butt for Emporio Armani Men's underwear and Armani Jeans starting in spring 2010. According to statistics Armani's sales of men's undies doubled last year to over $30 million due to Beck's body-baring billboards and magazine ads. Such pulling power must surely earn them the title Les Cox Sportif.

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