Sunday, October 11, 2009

Uggs what's in a name ?

There has been a long battle to restrict the term "Ugg Boots" in the US. Australians manufactures have maintained throughout their right to continue to use the term based on history and practice. Sheepskin and felt shoes are common to many geographical areas particularly where there is sheep. The association with fashion uggs came via the surfers on the West Coast. An Australian introduced the Australian UGGs (commonly associated with Australian surfing) to them in the 60s and it became a major silent export. Subsequently the fashion UGGS came thanks mainly to the exposure they had on the Oprah Show and clever marketing. By this time the term UGG Boot was protected in the US. Court battles have ensued and to the best of my knowledge the term UGG can still be used became it has been in common use.

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