Friday, November 27, 2009
e-tailers:All the way, UK
When it comes to retailing fashion online, the UK is leading the way, with US e-tailers still some way behind, it has been claimed. Recent research carried out by asos the on line fashion store the number of visitors to UK-based fashion sites has increased by 32 per cent year-on-year and translating into sales, which have risen by 47 per cent over the same period. According to one leading fashion e-tailer, this success can be partly attributed to the content of the sites, with UK-based enterprises grasping the need to create a "truly engaging experience" for online consumers far more quickly than their counterparts across the Atlantic. Apparently when it comes to e-sales experts believe the video is a key part of online seeling as well as regular change and update. These findings are supported by an independent report conducted by the UK Office for National Statistics. They reported an ongoing growth in demand for online retail solutions. According to the latest official data, the volume of online retail sales in October 2009 was 3.4 per cent higher than in the same month of 2008, with the biggest rises seen in the textile, clothing and footwear sectors which saw an average growth in sales of 10.7 per cent over the same period.