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Saturday, November 14, 2009

Jimmy Choo at H&M

Tamara Mellon has launched a “cheap chic” designer collaboration with high-street fashion chain H&M. The collection includes Jimmy Choo shoes. The Malaysian shoe designer sold his stake in the Jimmy Choo label in 2001. The rumours were he and his former business partner Tamara Mellon parted not on the best of terms. Now Jimmy Choo, the designer focuses his attention on creating couture footwear for individual clients. He grew up in the Malaysian province of Penang, and learned his trade under his father, a successful shoe-maker. His first pair of shoes made when he was aged 12 was for his mother. In his early twenties he came to London to finish his education at Cordwainer’s College in Hackney (now part of the London College of Fashion). Diana, Princess of Wales was quick to pick up on the shoemaker’s shoes and continued to wear his footwear throughout. The name Jimmy Choo became synonymous with fashionista and even Cherie Blair is an ardent fan of his expensive shoes (sic. surprise, surprise). Mellon’s Jimmy Choo for H&M shoes are available in heels; platforms; and boots.

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