Jimmy Choo and Elton John AIDS Foundation have launched a photo competition, ‘You, Your Shoes and 72’, to support the launch of Project PEP, a charity collection that donates 25% of sales to the Simelela Rape Centre in South Africa . The money goes towards providing the HIV-preventative treatment or Post Exposure Prophylaxis (PEP). The course of drugs must be taken within 72 hours of exposure to the virus, hence PEP 72): and counselling to victims of rape in South Africa.
To enter the competition visit the entry page and register.
The winner of the grand prize which will be announced after the competition close on 7th December 2009 will be invited to spend a day of luxury at the Jimmy Choo HQ and choose 7 pairs of shoes and 2 handbags to keep. The 2nd to 10th Prize winners receive one product from the Project PEP collection. The 100 runner up prize winners get a Project PEP Eco bag.