Thursday, December 03, 2009

NIKE (RED) laces for Xmas

(NIKE) RED laces were launched at NIKETOWN this week in London with some of the world's finest footballers including Didier Drogba (Chelsea), Joe Cole (Chelsea), Andrei Arshavin (Arsenal), Marco Materazzi (Inter Milan), Lucas Neill (Everton), Clint Dempsey (Fulham) and Seol Ki-Hyeon (Fulham) and Denilson (Arsenal). Bono was there too to give the proceedings a touch of pop glitz. (NIKE) RED laces are specifically designed for football boots, but anyone can wear them and they sell under the banner 'Lace Up. Save Lives.' The proceeds are split between the Global Fund to Fight AIDS, Tuberculosis and Malaria and football-based community programmes aimed at educating people about AIDS. Nike (RED) laces will be available at for purchase and additional Nike (RED) products will be introduced in the coming months. The Red Laces are $4.00.

1 comment:

Pam Walter said...

What a great, and compassionate, idea!