Aki Narula is as famous as a fashion designer as a Bollywood costume director (Dostana and Bachna Ae Haseeno) and has created in conjunction with Puma a new appatel and footwear range called Black Label. Aki Narula intends to showcase his designs in two forthcoming Bollywood movies. Product endorsement is also very evident in the forthcoming Bollywood bloskbuster “My Name Is Khan” (MNIK) starring Shah Rukh Khan. The actor is seen wearing Reebok's new
footwear and apparel collection. The Reebok’s MNIK collection is targeted at the growing, sports and fashion conscious Indian market. Crocs Inc. launched their new collection for men, women and children recently at the India Fashion Forum 2010.The theme is Feel Good Revolution’ and the new Crocs™ range includes shoes designed by Sirali founders Rahul Jain and Gunjan Arora.