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Tuesday, March 16, 2010

Piano-themed sneakers and the Lang Lang Effect.

Lang Lang (pronounced long long) is a famous Chinese classical pianist who has sold well over 1 million CDs and DVDs, and hundreds of sold-out concerts across the globe. Lang Lang is a superstar and cannot walk the streets of his native China without being swarmed by fans for autographs and photos. Chinese teenagers have taken to the classics in no short part as a result of Lang Lang and his charisma. Rated highly by his peers the Chinese piano player is on a par with Placido Domingo, Andrea Bocelli and Sarah Brightman. To encourage young Chinese kids to take up the piano the superstar asked Adidas to design a gold-and-black piano-themed sneaker. They did and it has his name scribbled in Chinese and a silhouette of the piano star in action. The phenominal interest in Lang Lange has been dubbed 'the Lang Lang Effect' by some because of the number of Chinese children now beginning to follow classical music.

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