Everyone may know adidas is the official sponsor of the FIFA World Cup 2010 but rival Nike prizes itself in topping the popularity list when it comes to under the wire marketing. Whether it be the Olympics or the World Cup adidas puts up while Nike steals the show with clever tactics in ambush marketing . FIFA World Cup South Africa 2010 has been no different and will be remembered not just for the vuvuzela horns but those eye catching orange heels worn by a significant number of players. These are Nike boots and the blood orange colour was picked specifically to stand out on TV. Have a swizz at the New Nike Elite range of football boots.
Nike Elite Football Boots – Raising the bar