A Baptist Church in Huston, Texas has collected shoes for over ten years for the Buckner International Shoes for Orphan Souls. In that time they have amassed over 70,000 pairs of children’s shoes. To attract further donations the church set up the "SoleChain" project which involved creating the longest line of shoes in the world. In the middle the message: "Send shoes. See smiles. Save souls," was written in shoes.