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Monday, October 18, 2010

Li-Ning Sports USA: Stealth for wealth

Chinese sport company Li-Ning has seen sales in recent years pass every competitor in China, except Nike. Now the company has decided to take on its main opponent by trading in the US. Li-Ning Sports USA has launched itself into the running-shoe market of mainland North America. Both companies have done well in the last financial year and whilst Li-Ning Sports USA is still a minnow by comparison to Nike they hope to overtake them one day. Stealth is the name of the game and Li-Ning Sports USA see a window with minimalist (lightweight) shoes. Li-Ning Sports USA have launched a 7 ounce, running shoe called "The Fremont." The new shoe retails at $85 US and is available at selected stores. The hope is the Chinese company will build up a loyal following among runners and intend to promote the new Fremont at the The Running Event Conference, in Austin, Texas, this November. Curently the best selling minimalist shoes are Nike Free Run, Saucony Kinvara, New Balance 101, and Vibram.

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