Friday, October 15, 2010

Puma and the clever little bag

Puma has announced an end to its use of shoeboxes and introduced the "Clever Little Bag." The German company spent 21 months developing a more sustainable alternative to the traditional storage box. It uses 65% less paper and will save the trainers maker 8,500 tonnes of paper a year. Shoes are wrapped protected by cardboard frames then fitted into reusable bags with handles.

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