Tuesday, November 16, 2010
Crocs :Earth to earth
Critics panned them and the press declare them dead and buried but like Lazerus, Crocs have returned. Now with aa new, higher-priced shoes that includes flip-flops and high heels, the company has come alive again. In the third quarter revenue for this year their profits were up 30% on last year the to $216 million US. Now Crocs are debt-free and brand and product focused as opposed to their old ways of being operations and distribution driven. Crocs are comfortable and earth friendly now the company have discovered their old shoes can be recycled into other secondary uses, such as playground material.