Thursday, November 11, 2010
Global domination: One small step
Adidas hope to outgrow Nike and dominate the world market by 2015. 2009 was a difficult year for the German sporting Goods Company but post the FIFA World Cup, Adidas have surged ahead in profits. In the first quarter of this year Adidas grew in sales in the United States, China and Russia. The company hope by introducing new clothing designs for fashion conscious teenagers combined with aggressive pursuit of social (inter)networking they will prevail supreme. Rivals, Nike is not likely to sit back and let that happen but both giants may be overshadowed by the big Chinese operators such as Li-Ning . Only time will tell.