Saturday, February 05, 2011

Kenneth Cole puts his foot in it on Twitter

Designer Kenneth Cole decided to promote his new collection through the social networking site Twitter. Unfortunately he decided to use the present Cairo uprising as the label to attract Tweeters. Under the “#Cairo,” he wrote: 'Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online.' The tweet was followed by a link to his website and signed 'KC' indicating that the tweet was written by the designer himself, rather than a member of his publicity team. The ill conceived attempt at humour caused so much angst among those following the violent protests in the Egyptian city, the designer has subsequently recanted the tweet and issued an apology, via his facebook.

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