Shoe People was the brainchild of James ‘Jimmy’ Driscoll. He was fascinated with people’s shoes and how much they said about personality. He began to wonder what stories these shoes could tell about themselves when they were new and had gradually worn out. In association with Peter Elias and illustrator, Rob Lee (Fireman Sam) the shoe people came alive in the 1980s. With the help of newpaper editor Fred Bromwich, more people got to know about the cartoon characters and eventually the Shoe People became an animated television series which was first broadcast on TV-AM in 1987. Jimmy Driscoll eventually sold the company, but not before it was being watched in 62 different countries and had sold 25 million books.
When the Shoe Town cobbler cannot mend shoes or their owners fail to pick them up, he stores them in the back room of his shop. Every night when the Shoe Mender locks up the shop, the Shoes come to life. The theme song for The Shoe People was written and sung by Justin Hayward of The Moody Blues.