Sunday, April 10, 2011
Crocs are on the way up again
John McCarvel is the new boss of Crocs who are now building their own global store network. Other changes involve a reduction in the workforce by more than 2,000, with factories shutting in Canada and Brazil. Crocs' latest products include a kids' translucent range that change colour in the sun, as well as Croc Tone shoes, which claim to exercise the muscles. Crocs boffins are also working on the next generation of shoes, due later this year, made from "Croslite 2™". Claims are this new foam resin will be even more hard-wearing.