According to BusinessWeek, Crocs Inc., announced their first-quarter net income more than tripled. The figures exceeded expectations of analysts. As the company aims to make their footwear brand more appealing to consumers year-round and around the globe, they expect their second-quarter earnings and revenue to grow. As part of their new order Crocs Inc announced the launch of Crocs Chameleons™ . The shoes are a new colour-changing shoe line designed for children. The new collection combines Crocs’ proprietary closed-cell resin Croslite™ material with photochromic technology for the first colour-changing technology in moulded footwear.
Crocs Chameleons™ shoes change from a translucent base colour to a brilliant bright colour within seconds when exposed to sunlight and back to their original colour just as quickly once removed from UV light.
There are two types:
Crocs Chameleons™ Translucent Clog (MSRP: $39.99, sizes C4 – J1). A fun, color-changing clog-style shoe for boys and girls, the Crocs Chameleons™ Translucent Clog is available in lime/yellow, oyster/pink lemonade and celery/sea blue.
Crocs Chameleons™ Shirley (MSRP: $39.99, sizes C9 – J1). A girly twist on the classic clog with a feminine flower cutout, the Crocs Chameleons™ Shirley is available in oyster/ultraviolet and celery/fuchsia.
The Crocs Chameleons™ shoes will be available online and at Crocs retail locations US . Only a limited quantity of Crocs Chameleons™ shoes will be available to the public but you can from today, sign up to receive a special link to a pre-sale website. Consumers who sign up will be emailed a link they can follow to purchase Crocs Chameleons™ shoes online 24 hours before they go on sale to the public. Additional quantities of Crocs Chameleons™ shoes will be available later in the summer, just in time for the back-to-school shopping season. In 2012 the collection expands, with consumers seeing more evolutions of this new colour-change technology from Crocs.