According to the Consumer Reports survey, the average woman owns 17 pairs but only regularly wears three pairs. A recent Consumer Reports’ survey found 60 percent of women are willing to tolerate painful shoes for fashion's sake. Subjects were asked to try out three pairs of pumps that look alike but come with very different price tags. The labels were covered so the women could not tell the less expensive shoes from the expensive ones. The women was asked to walk a defined course twice a day for a week in each pair of shoes and filled out a ballot each time. Researchers at Consumer Reports then examined at how well each shoe was made. After cutting them up they discovered theManolos were a better-made shoe and most subjects liked the styling. However in the blind tests more women thought the cheaper non designer shoes were more comfortable.