Sunday, January 08, 2012

Catherine, Duchess of Cambridge: Piggy back marketing: Are we amused?

Kim Kardashian has sent best birthday wishes to Catherine, Duchess of Cambridge (ie Kate nee Middleton) not with a traditional card but with a shoe advertisement disguised as a video birthday wish. Kim is seen holding a black platform pump, called The Duchess (in honor of Kate), which is available for purchase at ShoeDazzleUK. The black heeled shoe has a quilted design in the style worn by the young Duchess. Using members of the Royal Family to sell product is generally frowned upon and the cheeky marketing ploy may not be such a good idea if it offends Buckingham Palace.

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