Monday, March 19, 2012
Madonna plays truth or dare
Madonna is expanding into footwear, with a series of dance-inspired styles to be launched for in the Autumn, 2012. The shoe line comes under the singer's new Truth or Dare label, and will be produced by Canada-headquartered firm Aldo Group Inc. The initial range comprises over 60 styles, including flats, heels and booties with prices are set from US$89 to $349, Madonna has had a key input on the line. Retailers supporting the footwear launch include department stores Nordstrom and Macy's, Canada's The Bay and the UK's Selfridges, as well as website Asos.com. The brand is expected to expand into European countries including France and Spain for 2013. The Truth or Dare brand is aimed at 27- to 50-year-old women, compared to the Material Girl clothing line Madonna launched in 2010 in collaboration with her teenage daughter Lourdes. Material Girl is targeted to younger consumers.